Zillow — Scaling Pro and Consumer Tools for Tens of Millions
Product design and product strategy for multiple professional (B2B) platforms and consumer-facing experiences
Zillow is the undisputed leader in U.S. real estate technology. Dominating the PropTech category, the platform operates at massive scale, averaging over 220 million unique users monthly. As a Design Leader, I led the strategy and execution for Zillow’s Pro Experience suite. My work focused on architecting Zillow Workspace and elevating complex B2B platforms and B2C touchpoints, successfully launching high-performing products that currently serve tens of millions of users each month.
Client
Zillow
Services
Product Strategy, Product Design, AI Prototyping & User Testing, and User Research
Industries
Real state, Artificial Intelligence
Date
2025-Current
Project Scope & Key Contributions Unified Payment Ecosystem: Architected the design strategy for Zillow’s unified payment flow and scalable component system, successfully powering 100% of transactions across both consumer (B2C) and professional (B2B) experiences. The comprehensive scope spanned checkout, quoting, wallet architecture, invoice management, credit application, usage visualization, and saved payment methods. Zillow Workspace App: Redesigned main surfaces for the central dashboard and core operational tool for real estate agents and brokerages across the U.S. Drove the end-to-end product lifecycle from strategic testing and MVP definition through production iterations, optimizing the platform's primary entry points and critical user workflows. Workspace Notification Architecture: Designed a comprehensive, systemic notification framework for Zillow Workspace. By defining complex delivery logic, granular user settings, and a strategic phased rollout, this initiative successfully resolved missed alerts (historically one of the most critical customer pain points). Zillow Pro Strategic Design: Led the core design strategy for "Zillow Pro," the company’s flagship B2B initiative designed to maximize value for real estate professionals. Delivered a frictionless, end-to-end experience encompassing user onboarding, enterprise seat assignment, team management, usage tracking, and integrated billing.
