Reborn Branding and UI—Australian Health Care Startup

Brand identity, including logo, app UI, and visual assets

Reborn, a new healthcare startup in Australia, approached me to create their entire brand identity from the ground up. They needed a strong, distinctive visual presence to launch their business, appeal to patients, and attract potential investors.

Client

Reborn

Services

Visual Design UI & UX Design Branding

Industries

Healthcare

Date

2022

The app enables parents to manage allowances through a digital wallet, assign chores, and monitor savings goals. I revamped the product design workflow, and established a system for rollout cadence. This new system accelerated our Go to Market, and with the platform redesign, the re-launch led to a 20% increase in the conversion rate. The positive reception from users boosted market penetration and adoption, while also decreasing the Customer Acquisition Cost (CAC). Currently, Mozper ranks above YouTube Kids in the App Store, and holds a perfect score of 5/5 stars.

5/5 AppStore Rating Best app for kids in Brazil, above YouTube Kids