Reborn Branding and UI—Australian Health Care Startup

Brand identity, including logo, app UI, and visual assets

Reborn, a new healthcare startup in Australia, approached me to create their entire brand identity from the ground up. They needed a strong, distinctive visual presence to launch their business, appeal to patients, and attract potential investors.

Client

Reborn

Services

Visual Design UI & UX Design Branding

Industries

Healthcare

Date

2022

The platform enabled patients to schedule screening appointments via a HIPAA-compliant video call, develop custom medical programs, order lab tests, and receive their prescribed medication. I developed the brand strategy, logo, and brand system, which guided the design of the iOS app. As a result, Reborn secured $250K in seed funding to further develop the platform and transition into a Series A round to penetrate the American market.