Conekta, a Pioneering Enterprise Payments Startup
Brand Strategy and Product Design Relaunch to Profitability
Conekta is one of the largest payment processors in the region, with a monthly processing volume exceeding US$ 58 million and a client portfolio that includes Samsung, Amazon, and other top enterprise companies.
Client
Conekta
Services
Head of Product Design
Industries
Fintech
Date
2024
Despite being a top player, legacy systems and the lack of appropriate design and product workflows led to failed product launches and profitability issues for Conekta. As the Head of Product Design, I led and contributed hands-on to a complete company rebrand, design system, and the relaunch of core products like checkout, component payments, client dashboard, and onboarding. This support allowed the sales team to increase client retention and acquisition by 3x. After these key components were relaunched, we achieved substantial and sustained profit, scaling operations across the company after years of not meeting business goals.
Our semantic illustrations have played a pivotal role in streamlining our product flows and interfaces. Meanwhile, our meticulously developed design framework and UI Kit have elevated performance across all key indicators. Designed with adherence to best practices, scalability, and uniformity at their core, these resources have significantly boosted our onboarding conversion rate, enhanced our Net Promoter Score (NPS), and heightened engagement on our website. Additionally, they have led to a noticeable decrease in support inquiries related to usability, demonstrating their effectiveness in improving user experience and operational efficiency as part of our brand and platform transformation.